About Justa

To talk about Justa Guillén is to talk about a woman who has been in the world of fashion and luxury more than 35 years. Countries such as Spain, Denmark and the United States have witnessed her training and work. A career always guided by a common thread that has its origin in art and creativity.
Justa Guillén has a mix of part creative and part management. Two aspects that they may seem opposite, but they have a lot to do with each other and have allowed her to have the experience to create and materialize any idea.

“I can capture my life experience, my passion for creativity,
artistic disciplines, the value of craftsmanship, made by hand with care and dear. My love for nature, for what is natural without additives, natural healing and my spiritual connection”

If we talk about fashion in Spain we have to jump to the '80s. Is precisely in those years of maximum creativity in the country when Justa Guillén began to work in fashion, whether as creative director for brands like "Solido" or designing for other brands.

´I wanted to go one step beyond from just designing and I wanted to discover the personal image world, that's why I decided to travel to the United States, specifically to New York and Los Angeles.

Like many other fashion specialists, she studied a Master's Degree in Image Consulting at the prestigious Parsons School of Design. This was a concept that did not exist in Spain at that time and learned that it was a way of selling in a different way, simply covering all the client's needs. Later, Justa traveled to Barcelona, the city of design for excellence, and from there she have settled in Copenhagen, where she would organize private showrooms for Spanish fashion. The product and customization would no longer be separated from Justa Guillén's work.

Luxury brands noticed her, the first was Loewe, followed by Dior, La Perla and Omega, but Justa continued searching for new horizons while combining work for these brands with private sales for most major international luxury brands, something in which she still does today.

In 2013 she founded "QBe-e" ("Queen of the bees"), an accessories textile and sustainable brand, hand made by local artisans, origin of the raw material and which is currently the THEHIVE online shop. Born and inspired in Spain but with a global focus and that has been the seed of this new project that came into existence in March 2020.

All this trajectory and life experience, her passion for travel, her curiosity for getting to know different cultures, their people, their love for art, design, innovation, authentic and exclusive, personalization, everything made by hand and with love, the nature, creativity, holistic-quantum therapies, healing and nutrition natural, etc., has resulted in this project that is more, a “lifestyle” and which is a reflection of their way of understanding existence to transmit and share with the rest.

Through unique visits and trips to cities and towns in Spain called “Prestige visits by Justa Guillén”, also her love for fashion and the exclusive, organizing private events with luxury brands, called “Prestige Brands by Justa Guillén”, also offers image and design consulting services fashion, to culminate with the creation of THEHIVE by Justa Guillén, contributing very special “eco-creative healing trips-meetings” where the goal is the development of the creative capacity of those who accompany her.

Special thank you to La Caja by Fran Cabeza